1. Strong underlying trends support product demand
Today, approximately 40% of all fatal traffic accidents occur in urban areas. With its ultra-fast responsiveness, Terranet’s proprietary sensor technology is purposely designed to ensure a safer road environment for pedestrians, cyclists, and other vulnerable road users in dense and varied traffic. Urban traffic is becoming increasingly complicated as populations grow and transportation is diversifying with the rise of micro mobility, autonomous driving, and electric vehicles (EVs). Our technology is highly suitable for EVs and autonomous vehicles, enabling it to become an essential safety component in tomorrow’s vehicle fleet.
2. Part of the rapidly growing global ADAS market
Systems and technologies that support better and safer driving is one of the fastest growing segments in the automotive industry. The Advanced Driver Assistance Systems (ADAS) market is driven by new safety recommendations and the rapid development of technology-intensive and connected vehicles. In 2023, the global advanced driver assistance systems market (ADAS ) had a turnover of approximately 340 billion SEK. With an expected annual growth rate of 17.20%, the market is projected to exceed 1,400 billion SEK by 2032. Moreover, governments throughout the US, EU and China have increasingly started to push for autonomous vehicle regulation and standardization to improve road safety, easing the path for integrating Terranet’s technology across the ADAS and automotive sectors.
3. Game-changing technology with a wide range of applications
Terranet is primarily focused on the automotive industry and Advanced Driver Assistance Systems (ADAS) sector, but our sensor technology has potential to create value in a wide range of areas. In addition to cars, Terranet’s technology can improve the safety of urban mobility solutions such as scooters, e-bikes and drones. It can also add value in other types of intelligent transport systems, including mines, warehouses, and theme parks.